Make Merch That Matters

Custom Merch for Bold Brands & Brave Communities

Design, launch, and grow your own meaningful merch line, without the guesswork.

Hey! I'm Sarah Oakley

...and I help creators, influencers, and community leaders turn their ideas into beautiful, purposeful merchandise that sells.

Here are my Three Service Pathways:

1. 👩‍💻 DIY Course
Learn how to launch your own merch from scratch.

2. 🛒 Done-For-You Shop Creation
We create your merch store, ready to launch.

3. ✨ VIP Brand Service
Want a full white-glove experience? Let’s go big.

OUR SERVICE REVIEWS

Working with Sarah was a dream and I'm so happy with the end result, a brilliant, easy-to-use merchandise store that has fantastic products that really fit with my brand.

Sarah knew her stuff and worked quickly and professionally, highly recommended!

Matt B, Fitter Confident You

I'm absolutely thrilled with the final designs, they’re simple, elegant, and full of meaning, perfectly capturing a message of hope and unity. Sarah has an incredible talent for translating a brand’s essence into beautiful, wearable pieces.

I couldn’t recommend her highly enough to anyone looking to extend their brand into apparel in a way that truly connects with their audience. Thank you, Sarah, for making this possible, I’m so excited to share it within the grief space.

Karen Sutton, The Widow Coach

Sarah has been wonderful at bringing an idea to life and making it a reality. This idea started with wanting to build my brand in a physical sense and create another way of bringing my passions to people, and this was done so beautifully with Sarah's guidance, knowledge and support. The shop was professional and really in line with what I wanted, the images were fabulous and the merch itself was of such high quality. I am beyond happy with it and all that Sarah did to bring this to life. 

Sam, The Bullet Proof Woman

Sarah helped us bring our vision to life with a merchandise store for dog lovers (we are dog trainers). The designs and products were exactly what we were hoping for, fun, good quality, and totally 'us.' Thanks to her support, we launched quickly. Our tshirt went viral and we made £2,364 in our very first week! We're now on track for an incredible first month. We honestly couldn’t have done this without her. Thank you, Sarah!

Sarah & Jeff, It's a Dog's Life

I’ve followed Sarah’s journey & business for sometime, due to this I knew she was the one I needed & WANTED to help me bring my vision together.

Sarah is kind, caring & witty.

Not only is Sarah knowledgeable she is also open minded & able to get creative with a brief, which can be really rare nowadays. Because of this I can put my hand on my heart in saying, I would recommend her to anyone wanting to start their own POD venture.

Jenna Hallworth, The OddBunch Club

Now, you might be thinking "How on earth will you have time to pick, pack and post merch on top of all the other squillion things you do in a week, Lea?" And it's a very good question, because I absolutely DO NOT have time (or the organisational skills, let's be honest), for that. Which is why I have partnered with the lovely Sarah of Brave Bird Lab who be managing all orders and finances. So members are in the safest of hands. She's been absolutely fantastic in getting all this set up!

Lea, The Holt

Working with Sarah on my new merchandise range was an absolute dream. She completely understood my vision and translated it into designs that feel so aligned with my brand. Her creativity, attention to detail, and ability to capture the vibe I was going for made the whole process feel easy and exciting.

I couldn’t be happier with the end result, and I’ve had so many compliments already! If you’re looking for a brand designer who really gets it, Sarah’s your person.

Sarah Shah Menopause Coach

Sarah was amazing. She kindly helped me navigate and understand some of the options for Print-on-Demand services, shared her experiences and journey from bulk orders and minimum order quantities through to now using POD services for her business, and guided me on some of the pitfalls to avoid.

I'm now excited to set up my own POD merchandise ranges to support my various projects and initiatives.

Philip Wridge, Chief Freedom Hunter

We reached out to Sarah to help us launch our merchandise store quickly, and she delivered. She took the time to understand our community and our goals, and created a product line that was spot-on for the projects we're running. Everything was up and running in no time. Highly recommended.

Dan, Crypto Merch

Real people. Real merch. Real results. See the proof on Instagram 👇